Sony Sales Training Promotion
Sony's product training team wanted to create a promotion to help promote specific new product training courses on their sales training portal site. Users were eligible to win Sony products depending on the number of courses they completed during the promotional period.
Promotion & Theme
Working with the Program Manager, we brainstormed with the client to come up with a theme for the promotion. Since the promotion would be running during the summer, we agreed a baseball theme would be a good fit. We all agreed to break the promotion into five levels tied to the hits in a baseball game. Sony's team provided the prizes and imagery for each of the levels.
UI/UX Design
Sony has no relationship with Major League Baseball, so we needed to make sure all imagery was not MLB-branded. I found stock photography to use as the key art for the promotion. Sony had specific color erquests for the art so I had to manipulate the original art using Photoshop. I also found a sports-themed font to use for the main logo and page subheaders.
Throughout the site, I created artwork tied to the user's current 'level'. Depending on how many courses the user completed the artwork would change. For the prize images, I incorporated baseball's home plate to help bring the theme to life. Additionally, I created ad banners and an email blast tied to the promo.
Mobile Design
During the production of the promotion, Sony updated their training site to be responsive, meaning we had to create mobile-friendly versions of the promotion elements. Since the content of the web version was quite long, I decided to break up the various sections into an accordion UI. By doing this, users on mobile devices would be able to get quick access to the info they needed most (prizes, eligible courses) without having to scroll past the promotion intro copy.
Conclusion
This project was definitely a challenge. The overall promo design and working together with the client on the theme went very well, but there were changes to the design/artwork throughout. This proved particularly difficult given the amount of imagery (progress meters, banners) involved. The addition of the mobile version was a particular challenge as I typically like to design mobile first, so retro-fitting the design to work on phones took a bit of time. All in all, I'm happy with the way it turned out. Sony's training team was happy, appreciated our collaborative process and saw an increase in completions of the courses tied to the promo.